What’s Hot in Hotel Tech
For 2025
The hotel technology sector is projected to grow by an impressive 29.8% by 2027.
From booking your stay to tipping housekeepers, technology has reshaped every part of the hotel experience—and it’s only picking up speed.
As we hit the halfway point of the decade, some standout tech trends for 2025 include more options for guests to enhance their stay with contactless, mobile services, AI and machine learning for personalized experiences, and IoT-powered smart innovations.

The robots don’t know you… but AI is personalizing your experience
Artificial intelligence and machine learning are redefining service standards in hospitality as they become essential tools for creating hyper-personalized guest experiences in 2025. Artificial intelligence helps hotels predict guest preferences, allowing them to anticipate needs like room types, amenities, or personalized offers.
At the same time, AI streamlines hotel operations by automating routine tasks like building housekeeping schedules, or providing 24/7 support for customers through chatbots.
Grazzy complements these advancements by using tipping data to provide actionable insights into guest behaviors and preferences. Hotel managers can identify which services make the biggest impact—like housekeeping or valet—and pinpoint areas that need improvement.
Behind the scenes, Grazzy can dynamically recommend tip amounts to guests, guiding them toward appropriate tips for housekeepers, shuttle drivers, valets, or bellhops. This not only helps staff earn more but also boosts employee satisfaction and employee retention.
Grazzy can also help hotel managers celebrate tipping milestones, which creates an opportunity to coach guest-facing staff on best practices. In this way, digital tipping can help hotel managers to enhance their guests’ overall experience; service that’s worth a tip is worth making routine.
Check-in made simple with new hotel tech
Staffing challenges continue to affect hospitality service standards, so hotels are leaning even further into digitization, making mobile technology and contactless services a key trend for 2025.
Traditional front desks are being replaced by mobile check-ins and check-outs, and app-based concierge services now offer instant access to room service, activity bookings, and tailored recommendations – all through the convenience of a smartphone.
Expect the popularity of mobile keys to increase in the next year as travelers get more accustomed to the practice. Brands that became early adopters of the technology may also experiment with biometric-based safeguards, having the dual effect of further simplifying check-in while also increasing security on the property.

Your room, your way
What’s IoT? The Internet of Things and smart technology are reshaping the hospitality landscape, solidifying their place as a major trend for 2025.
Smart devices are transforming hotel rooms into personalized havens. Imagine walking into your hotel room where the lights adjust to your mood, the thermostat sets itself to your preferred temperature, and your voice command orders room service seamlessly.
A prime example of this innovation is Hilton’s Connected Room technology, which allows guests to control lighting, temperature, and even entertainment options like Netflix through the Hilton Honors app.
Beyond rooms, IoT enables seamless communication across hotel systems, improving operational efficiency and delivering a smoother experience for guests.
Buckle Up For 2025
It’s not really a ‘post-pandemic’ world anymore; 2025 is ushering in a set of new standards for guest experiences.
Hotel tech trends aren’t just about convenience, they’re about transforming the way we interact with hotels and their staff, creating memorable, meaningful stays.
The last five years gave us an opportunity to re-evaluate what is important to guests as new tech emerged to simplify the business. As we look ahead, the next five years will bring readjustment in some areas, but exciting innovations for guests and the teams that keep hotels running.